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5 Tips to Increase Conversion Rates, Make Sure Your Message is Received Share Article If You Market Podcast hosts Sky Cassidy and Karla Jo Helms interview Daniel Burstein, senior director of Content & Marketing at MarketingSherpa and MECLABS Institute, about conversion consistencies. Burstein stresses that learning about the customer should be what fuels the marketing department. Daniel Burstein explains how to increase marketing conversion rates. If you’re only doing one thing, it should be to understand the motivation of your customer. Too many marketers aren’t grounded in some foundati...

5 Marketing Rules for Creating Unforgettable Brands to Achieve Success Share Article If You Market Podcast Host Sky Cassidy interviews Amber Kemmis, VP of Business Operations at Revenue River and an expert marketer, who specializes in making brands unforgettable. Kemmis shares her insight on how brands can set themselves apart today to achieve success. There are 5 rules to make your brand unforgettable. The world of marketing is constantly changing today and to make a brand unforgettable requires an understanding of how the world and buyers are changing. TAMPA ...

Tech Talk with Mountaintop Data CEO Sky Cassidy. From PR Week

The 6 Types of Data Everybody Should Know to Avoid Confusion Share Article Everybody tosses the word “data,” but few actually know what it actually means and does. MountainTop Data CEO Sky Cassidy explains the 6 different kinds of data everyone should know something about in order to avoid confusion. People don’t have to be data scientists to talk about data. In fact, the people you speak with the most will probably understand you better when using practical terms. Simply put data is facts and statistics collected together for reference or analysis. The one big hole that definition leav...

Data Privacy: Balancing Customer Protection with Quality Web Experiences Share Article Does data privacy even matter anymore? There are conflicting reports detailing how data privacy works, when its safeguards fail, and what to expect in the future. In this taxing time, Sky Cassidy, CEO of MountainTop Data, says there needs to be a middle ground, where consumers trust providers to use their data responsibly, and marketers employ cleaner user data to create better online experiences. There’s a disconnect between willingly surrendering privacy data and the consequences of a data breach. In th...