Does technology even matter in today's market?
Real estate veterans swap unbelievable transaction stories on a weekly basis. Showings with over 100 guests in a weekend, more than 40 offers on a home, and offers of $100,000 and moreover asking once might have felt akin to a fisherman bragging to his friends about his “big catch,” but have now become a very real and believable part of the marketplace. With homes flying off the market, is technology still an important piece of an agent’s repertoire, or has that been replaced by good old-fashioned real estate fundamentals like masterful negotiating and marketing? How to avoid shiny obje...