Detailed text transcripts for TV channel - CNN - 20110418:01:09:00
The middleman. >> for me, i think i look add at this platform and i thought to myself, this could be the collective consciousness, right? like, this mratd form in and of itself -- a little shout here and a little shout here, but the key was is being able to drive a link into deeper, richer content, into a tweet and then have that tweet be syndicated. >> i'm going to play a little clip from eva longoria, who i interviewed last week, about you two. >> demi moore and ashton were like the pioneers of getting everyone on twitter. i remember talking to her and saying, i can't bother. why do you do i...