Ms Lord, 55, who has not been seen for five days, was last seen on CCTV leaving a city centre department store in Norwich where she worked at 2.45pm on Friday but never made it home.
Outlandish theories on social media include a serial killer on the loose who murdered Nicola Bulley earlier this year before striking in Norwich and a rapist attacking the mother-of-three.
Lancashire Police criticised for avoidable and unnecessary disclosure of Nicola Bulley s health struggles in review chroniclelive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chroniclelive.co.uk Daily Mail and Mail on Sunday newspapers.
Nicola s partner, Paul Ansell, has been giving evidence at County Hall in Preston, at an inquest looking into the death of the mother of two, who vanished on January 27.