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Rules drawn by the cinema hall owner must be adhered to if a viewer enters a movie hall, since it is evidently a matter of commercial decision of theatre owner, the court held.
The Supreme Court on Tuesday observed that cinema hall owners are fully entitled to set their terms and conditions for selling food and beverages inside the halls.
The judges set aside a Jammu and Kashmir High Court order that had directed owners not to prevent people from carrying their own food and water inside theatres.
With each passing week, more and more filmmakers are slashing the price of the tickets for their films. What was started by Multiplex Association of India (MAI) as an initiative to observe National Cinema Day on September 23 this year, has now become a marketing and promotion gimmick for Friday rele
Thanks to heavily discounted tickets, an estimated 6.5 million moviegoers attended their local multiplex to purchase tickets for just Rs 75, making September 23 the highest-attended date of the year for theatres, according to the MAI.