Capri-Sun Moves Into Squash Category With Multivitamins Range
13th April 2021 Coca-Cola European Partners (CCEP) has expanded the Capri-Sun portfolio with the launch of a Multivitamin Squash in the wholesale and convenience channels. As with the rest of the Capri-Sun range, the new squash drink contains no artificial colours or flavours, or added sugar, and is enhanced with B and C vitamins. Capri-Sun Multivitamin Squash comes in Orange and Apple & Blackcurrant variants in recyclable, 1L packs made from recycled plastic. As part of Capri-Sun’s investment in the brand this year, the new range will benefit from a £3m above the line campaign to raise co...
Source: kamcity.com