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Xiaomi Smartphones: Xiaomi plans to shift its focus towards India's premium smartphone segment, aiming to become a premium brand by launching experiential flagship handsets, employing enhanced marketing, and expanding distribution. The move follows Xiaomi's loss of the top smartphone brand position to Samsung in 2022. The company aims to tap into India's growing aspiration for premium smartphones

Xiaomi India president Muralikrishnan B decodes restructuring that’s helping regain lost smartphone market share, a new approach to retail, software synergy and plans for computing devices

Smartphone giant also wants incentives for component factories and imports in letter to New Delhi

​Terming India as a market of multitudes, Muralikrishnan B asserted that there is an opportunity to have compelling 5G offering at every price point.

Xiaomi: The company, which was the smartphone market leader for several years, had lost the crown to Samsung at the start of 2023 and then further slid to the fourth spot, before clawing back to the number two position recently.