Detailed text transcripts for TV channel - MSNBC - 20131013:11:36:00
>> they started cultivating mushrooms in coffee grounds, selling to local supermarkets and restaurants, but the idea quickly morphed into something entirely different. >> people kept on expressing their interest, can i do it myself. >> that was when something beautiful clicked in our minds, that opportunity to get other people to see how food grew, and that's how the mushroom kit really got created. >> they soon realized the company's true mission, creating tools to make food personal again. like a small self-cleaning fish tank where you can grow herbs and the product that started it all, a gr...