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Dem—held marginals. there was no transparency. you couldn't really see into what was going i on in that election. and then after they won, they sort of credited - the ability to spend a load of money on facebook - in those places. so, you know, ithink. there is...there's a kind of mixture of, like, - you know, mutual logic, folk folklore, but also - the ability to raise money and get volunteers mobilised and do those sorts of thingsl that help campaigns move as well. - well, we've talked about the role online campaigning might play in the general election here in the uk, but whoever wins, a ...

You know, for example, | it's a while ago now, i but the 2015 campaign, for example, the tories targeted a lot of lib - dem—held marginals. there was no transparency. you couldn't really see into what was going i on in that election. and then after they won, they sort of credited - the ability to spend a load of money on facebook - in those places. so, you know, ithink. there is...there's a kind of mixture of, like, - you know, mutual logic, folk folklore, but also - the ability to raise money and get volunteers mobilised and do those sorts of thingsl that help campaigns move as well. - well...