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“Retail is not dead, it just needs to be better,” says Malina Ngai, AS Watson Baptiste Le Guay, Vincent Gallon 11 May 2021 Share: A.S. Watson is digitalising its operational model to adapt to the new way beauty customers are shopping today, especially in Asia. The Hong Kong headquartered retail group is setting up the O+O (Offline plus Online) concept as the new standard for its operations. A span of new technologies is being deployed so as customers can shop seamlessly from one channel to the other. Furthermore, the group plans to open 1,000 new physical stores this year. “ Forge...

16th April 2021 “Forget physical versus online. It’s not either or; O+O is the new standard for retail”. That’s according to Malina Ngai, Group COO of health & beauty giant A.S. Watson. Speaking at the industry event Beauty Tech Live this week, she explained how O+O (Offline plus Online) has become the new standard for retail and will shape the future. Ngai said: “Simply, O+O describes how customers shop today. The customer journey almost always involves offline plus online. The traditional strategy of O2O (online to offline or offline to online) from the past generation drove cust...