KNTV NBC Nightly News With Lester Holt June 4, 2024 02:52:00
70% of consumers are taking inflation into consideration this holiday season and about half are buying fewer gifts as a result >> in terms of shopping, yeah, i would say, yes, actually, we did cut back. >> i'm cognizant of where and what i spend money on. >> reporter: but rutherford says her spirit for small business survival ever strong. >> i think she'll want it right there. >> reporter: working to lure customers with 11 decorated trees inside her store >> my message to people is, thank you, thank you, thank you for shopping small and shopping local. >> reporter: the season of giving this ye...
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