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Alec and they didn't even know what they were doing. >> they had no idea how radical this agenda was. >> and now this page has been opened up, do you think there will be more? >> i believe you're going to see a stampede of mainstream corporate groups saying, holy crap, we've been writing these $25,000 checks to these groups. listen, trayvon, that child died. the police said we can't put the killer in jail because of this stand your ground kill at will law. it came from alec. trayvon's not safe walking to the store. his mom's not safe walking to the voting booth because of the voting disenfranc...

And majors in efficiency. so they're actually built to save you money... and time... and whiplash. esurance. insurance for the modern world. click or call. over the years, alec has been a wonderful organization. not only does it bring like-minded people together but the partnership in alec is really what i think makes it the organization that it is. >> oh, it's quite a partnership. let me tell you. that was john boehner singing the praises of the legislative exchange council, otherwise known as alec. it's a group designed to promote business-friendly legislation

There's marches in the street, people want laws put on the books because of safety advocacy or anything like that. this is not coming from the people. this is coming from alec is just the vehicle to get it done and now you think that sponsors -- this is the tip of the iceberg, that they are waking up to it? >> i think color of change is going to stay on this, keep exposing it. when you said the hammer, this is tom delay tight politics, pay to play politics, take it to a much higher level of money but under the radar screen, going after our state and local governments, now it's exposed. this gr...

>> the clear and simple message was that you can't come for black folks' money by day and take by night. >> president of rebuild america, rebuild the dream, author of the book "rebuild the dream," congratulations on the book. it's doing well early on, isn't it? >> it sure is. >> this is a real sea change moment. >> big deal. >> you've got two of the biggest brands in america in history in advertising and the brand products saying, no, we're backing away from alec. how big is it? >> this is a very, very big deal. first of all, most people had never heard of alec. color of change has done a good...

To alec. they are sitting on a train track now and i believe the social movement is going to make it impossible for corporations it continue to continue to fund these crazy laws. >> so you think the funding is going to be cut off? that is the next step, to have color of change keep the pressure on? >> i love color of change. i don't run that organization. >> but models like that? >> i don't know how any corporation, once you lay out all of the laws that this group is pushing, wants to be associated with that group. most of these groups thought they were writing a check for pro business. this i...