Detailed text transcripts for TV channel - FOXNEWS - 20170204:18:41:00
About anything. how do these ads come about? are they focus groups crush more of a test a? how are executives making the decision of what they're going to start $5 million on. like the avocado for mexico ad. how many times they go through that and say what will offend too many what will make people laugh? >> is a labor us process that starts as early as the end of the last super bowl. if you know you're going to be in the super bowl in 2018 you're probably going to start talking about these things as early as march. they go through many different creative and conversations about the creative. ...
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