Hotelier Adrian Zecha Discusses Azumi, His Latest Venture
The Aman Resorts founder delves into the vision and plan for his modern ryokan concept, which debuted its maiden property in March.
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The Aman Resorts founder delves into the vision and plan for his modern ryokan concept, which debuted its maiden property in March.
From forest bathing to ikigai, many of us have adopted Japanese philosophies to improve our lives and well-being, especially helpful in coping with the pandemic. For those who want a deeper immersion in Japanese culture, Azumi Setoda, a new ryokan hotel opening in March 2021, is designed to give you just that. Located in Japan's Setouchi region, Azumi Setoda is the first property of Azumi, a hospitality brand created by Adrian Zecha, founder of Aman, and Naru Developments. “Most members of Naru Developments worked together with Adrian at Aman,” shares Yuta Oka, co-founder of Azumi. “A...