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May 13 2021, 9:28 am | BY Ricki Green | No Comments Yahoo Australia is reminding privacy-conscious Australians they do have a choice in which search engine they use in a major new marketing campaign for Yahoo Search via CHE Proximity.
Launching today the new ‘Yahoo Search for Change’ campaign encourages consumers to ‘Make a statement with your search’ and ‘Search for internet freedom’ in a series of different executions. The campaign is a response to increased awareness around data privacy. ‘Yahoo Search for Change’ reminds consumers Yahoo Search is a strong alternative in the search engine market. Those passing through Sydney’s inner city suburb of Chippendale will see a giant mural as part of the campaign designed by popular Canadian street artist James Middleton. Yahoo has brought back the iconic and distinctive Yahoo Yodel for the video execution of the creative. ....
Yahoo search launches first campaign in market via CHEP May 13, 2021 9:12 Yahoo Australia is bringing back the Yahoo Yodel for its latest campaign via CHE Proximity. The new omni-channel campaign is aimed at reminding Australians that they do have a choice in which search engine they use. The ‘Yahoo Search for Change’ campaign encourages consumers to ‘Make a statement with your search’ and ‘Search for internet freedom’ in a series of different executions. Verizon Media will soon be rebranded to Yahoo after a buyout of the business from Verizon by global private equity giant Apollo Global Management Inc. for US$5 billion (A$6.45 billion). ....