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Loop Lens: Red Stripe takes over the Red Hills Road jerk strip loopjamaica.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from loopjamaica.com Daily Mail and Mail on Sunday newspapers.
Serena Dourka has been actively trying to find new and innovative ways to attract customers to her once very busy chill spot, Norma’s Pub on Waltham Park Road in Kingston. Like many entrepreneurs, bar owner Serena Dourka has been actively trying to find new and innovative ways to attract customers to her once very busy chill spot, Norma’s Pub on Waltham Park Road in Kingston. Besides building relationships with her clientele, the 31-year-old businesswoman is going the extra mile to make them feel sweet. “I have been focusing on doing some food pairings, including selling roast fish with a Red Stripe beer. I started this food pairing idea, and my consumers love the combination,” said Dourka who has also added regular cake sales to her repertoire. During her search for more unique ideas, Dourka came up with the idea of sweetening the deal for her customers by including a bottle of Red Stripe Flavours with the purchase of a slice of cake. ....
Nathan Nelms, Red Stripe brand manager, signs the sponsorship agreement while Acting general manager of Professional Football Jamaica, Arlene Martin, looks on. (Photo: contributed) Long time football sponsor Red Stripe has indicated its continued commitment to the sport with a new sponsorship agreement with the Jamaica Premier League powered by Digicel (JPL). The announcement of the beer company’s support of the newly rebranded league came on Wednesday with an official inking of the deal at the Jamaica Pegasus. Red Stripe, a category sponsor, is thus the “official beer of the JPL”. “For the past 10 years, Red Stripe has shown strong commitment to Jamaica’s football and we will continue as a sponsor of the Jamaica Premier League. We’ve always wanted what is best for the league and so we are aligned to the new approach to sponsorship, which allows more companies to be involved in an inclusive way. As long as football is the ultimate champion, it’s a win f ....
Nathan Nelms (left), Brand Manager of Guinness at Red Stripe posed with Guinness Smooth Influencer Brian Lumley. Guinness has added a new and exciting extension to the stout family with the launch of Guinness Smooth. While the new brew still has the same malt and roast characteristics of the original Guinness, consumers insist that what makes it different is its perfect balance between the bitter and sweet flavours of stout, giving it a much smoother and refreshing taste. “Original Guinness lovers know and love that full-bodied taste with pronounced fruity and roast character. As a brand, we will always cater to those die-hard Guinness fans, but we also wanted to give our consumers something new and exciting, adding more variety for the discerning palate. We believe this product will appeal to both male and female consumers who are looking for a drink that can be enjoyed with friends on any occasion,” said Nathan Nelms, Brand Manager for Guinness. ....
Guinness has added a new product to the stout family with the launch of Guinness Smooth today. While the new brew still has the same malt and roast characteristics of the original Guinness, the balance between the bitter and sweet flavours of. ....