Detailed text transcripts for TV channel - MSNBC - 20140608:15:52:00
Reading rainbow grew out of your experience with "roots." how is that possible? >> the "roots" experience for me is something i was a witness to, and saw in a very dynamic and the powerful media of television. i observed this nation bm transformed around the issue of slavery and legacy of racism. and i thought, wow, you can do so much more than entertain with this medium. so when the idea was pitched to me, to use, again, television, to go to where kids were hanging out in the '80s, and the early '90s, it was in front of the television set. go to the point of purchase and direct them back to t...
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