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Given the heights and cool and facebook and others recently. You normally have a pretty broad stroke to your coverage. Why this book and right now . Thank you for having me, by the by. I started this book in 2017 i had just taken a job as a columnist for the financial times, trying to figure out the worlds biggest business and economic stories and an opinion form, and for the final, i started looking through corporate figures. I saw amazing numbers in the Financial Sector to the technology sector. Run the numbers that really stuck out was a Mckinsey Global institute figure, looking at 80 corporate wealth was in just 10 . Because of the firms richest in personal data and intellectual property. Basically, if your trafficking in these things, were holding the majority of the world corporate wealth. The biggest were the ones like facebook, apple, amazon, netflix a little bit and googled most about. Theres some overlap, facebook and google, apple mostly shunned advertising and third devices

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