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Native Instruments and iZotope have joined forces to create an umbrella group focussed on "new creative possibilities for musicians, producers, and audio engineers".  The new allegiance will see both companies continue to operate under their own brands, with no structural changes to either organisation. The new group is backed by Francisco Partners, who acquired EMH Partner's majority shares in NI back in January this year. EMH also remain part of the new group. Mark Ethier, co-founder and CEO of iZotope, and Constantin Koehncke, CEO of Native Instruments, working alongside each other as co...

iZotope and Native Instruments unite to form new music tech group 11th March 2021 iZotope and Native Instruments have teamed up to form a new music technology group. The new alliance, backed by Francisco Partners and EMH Partners, is designed to ‘shape the future of music making and audio production’. iZotope and Native Instruments will continue to operate independently with no structural changes to either company. Mark Ethier, co-founder and CEO of iZotope, and Constantin Koehncke, CEO of Native Instruments, will work together on the future and vision of the new group as co-presidents. I...

PHOTO: Adobe Most brands are customer-centric today, and the voice of the customer is the most important voice in the house. That said, obtaining genuine, honest feedback from customers is never easy, and is progressively harder to obtain, especially if the brand is interested in obtaining actionable insights. In this article, we will look at 5 ways a brand can obtain accurate, honest feedback from its customers, going beyond traditional Voice of Customer metrics for gaining customer insights. Social Listening Is a Priority According toresearch from SmartInsights, as of October, 2020, there...

Death Over Simplicity sets his own tone with ‘Til There’s Nothing Left’ Robert Duguay Correspondent Without a solid beat, rap is just another kind of poetry. Samples from classic tracks often find a way of creeping in to establish a groove and when the syncopation is on point then it can deliver an incredible listening experience. Beats are vital to hip-hop the way cheese is vital to macaroni or how gasoline is vital to a running automobile. You can’t have one without the other and Worcester hip-hop artist Death Over Simplicity, also known as D.O.S., has been making his own beats for...

Qualcomm is partnering with Lofelt to develop advanced haptics tools for Android.