Behavioral Metrics News Today : Breaking News, Live Updates & Top Stories | Vimarsana

To understand and cater to today’s constantly-connected customers, brands must look at the entire connected customer journey, not just individual touchpoints.

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.

Learn what it takes to create a successful Voice of the Customer program that can help you grow your audience, stand out from competitors and drive revenue.

With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?

Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?