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Top News In Operational Customer Data Platforms Today - Breaking & Trending Today

Can Customer Engagement Increase Your Bottom Line?

You may have a big audience, but what are you doing with it? Learn from leading marketing execs exactly which customer engagement strategies you should use. ....

Alex Ortiz , Aimee Blakemore , Nadia Milani , Tigo Energy , Constellation Research , A Qualtrics Xm Institute , Find Content Marketing Success Through Any , Drive Better Voice , Account Based Marketing , Content Marketing , Customer Relationship Management , Voice Of The Customer , Operational Customer Data Platforms , Customer Data ,

What Tools Can't Marketers Live Without?

In a recent Ascend2 and Oracle survey, marketers were asked what trends and technologies would help advertisements thrive despite recent changes. ....

United States , United Kingdom , Tamara Prewitt , Are Happy , Getting Bigger , You Want , Succeed With Artificial Intelligence , Tailored Content , What Martech Buyers Need , Know About Products , Web Content Management System , Customer Experience , Operational Customer Data Platforms ,

What Are the Benefits of a Customer-Centric Business?

Every decision you make should center around CX. Learn what steps you should take to promote a customer-centric culture within your organization. ....

Niki Hall , Bruce Temkin , Colleen Berube , Qualtrics Xm Institute , Communications Tools , Party To , Party Data , Tap Into , From First Party , Down Silos , Build Experience , Start Connecting Customer Experience , Employee Experience , User Experience , Customer Experience Management , Customer Relationship Management , Operational Customer Data Platforms , Customer Service And Support ,

4 Types of Customer Data and How to Use Them

Today's marketers are inundated with a wealth of data. Discover how to break that data down into categories to make it more relevant and powerful. ....

United Kingdom , Eric Schmidt , Clive Humby , Forrester Research , Party Data , Party Data Strategy , Party Cookies , United Kingdom Mathematician Clive Humby , First Party Data , How Marketers Can Innovate Without Third Party , Data Management Platforms , Zero Party Data , Operational Customer Data Platforms , Customer Data ,

What's Your DXP Path: Composable or Monolith?

Many are pushing composability for Digital Experience Platform (DXP) architectures. But monoliths are still in the lead. Why? ....

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