Detailed text transcripts for TV channel - MSNBC - 20161125:17:06:00
Director of research at consumer edge research. good to see you. thank you for joining us. talk to me about black friday. is it what it used to be, the day at which after being in the red all year, retailers would finally make a profit and be profitable for the rest of the year? is that what it is or is it just an occasion? >> it's an occasion. it's a season. we go from back to school to halloween and then pretty quickly into the black friday event. it's starting earlier. it incorporates the holiday itself, yesterday we were in stores, a team was in stores. then it will be next week with cyber...
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