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EssenceMediacom, a media agency under GroupM, secures media mandate for Wonder Cement, the official umpire partner for IPL, marking a milestone for the Indian cement producer.
Day 1 of Goafest 2024 sparked vigorous discussions, illuminating the indomitable spirit of advertising and marketing in the face of rapid change.
The Fireside Chat by Viacom18 featured industry veterans, including Ankit Kapoor, Head of Marketing & International Business at Parle Agro; Mahesh Shetty, National Sales Head at Viacom18, and Navin Khemka, CEO of South Asia of Essence Mediacom.
Mumbai: Setting a powerful tone yet again, Day 2 of Goafest 2024 began with the first session hosted by Adhikari Brothers Networks - Dhamaal presents a Knowledge Seminar with Knowledge Partner IAA in collaboration with UNICEF called Gender-Sensitive Marketing: Navigating The New Consumer Landscape.
EssenceMediacom's rapid ascent post-merger includes securing $120 million in new business in a year and $35-40 million in the current year. The agency's success lies in prioritizing client needs, diversifying business ventures, and adapting to changing media dynamics.