How Infosys is bringing phygital experience to the Australian Open 2021
How Infosys is bringing phygital experience to the Australian Open 2021 Infosys global marketing lead details the B2B thinking and experience approach driving its virtual event innovation around this year's Australian grand slam Snap of the 3D Australian Open Virtual Hub Always-on, ‘phygital’ event models are set to become the norm as brands learn from the experiences of 2020 and re-evaluate their approach to client engagement long-term, Infosys VP global marketing, Navin Rammohan, claims. The marketing chief caught up with CMO this week to discuss the IT services company’...
Source: cmo.com.au