MetService Substantially Drive Viewable Inventory for Advertisers With IAS's Publisher Verification Solution
AUCKLAND,New Zealand, July 6, 2022 /PRNewswire/ --Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and MetService, Te Ratonga Tirorangi, New Zealand's national weather authority, announced a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution. MetService provides comprehensive weather information for Aotearoa, New Zealand 24 hours a day, 365 days a year and as a State-Owned Enterprise, MetService generates revenue from advertising across its digital platforms. They strive to provide their user...
Source: singaporestar.com