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Experts say they can be effective in lessening enthusiasm for an opponent, but they can also backfire.

And creaing conditions of division that we haven't really seen since the civil war. the origins of it in the post-9/11 period, the 2002 midterms, which were the first time since 1994 that the party in the white house won. people rallied around george w. bush, but there were these terrible negative ads against democrats, where they would have democratic candidates morphing into pictures of osama bin laden. even then, you saw the republican party was radicalizing in a way that was based on a foundation of lies. and that this would have a terrible, corrosive effect on our political culture. >> an...

It is very, very large, the voters that are have not made a decision yet. so when they start paying attention in january, will that shift? will there be some movement in that -- in that top tier? so to answer your question, there's still some fluidity because those voters haven't decided yet. >> well, and you look, you talk about the fluidity, that's a great point. i'm sure, tom, you can echo this. you go back and you look -- you look at iowa and back in 2004 john kerry was finished. he came out of nowhere to win iowa. you look i think it was 2012, newt going into the christmas vacation in 201...

Opportunity of this country? and i think that's where you're going to see the organic messaging that's going to outweigh any paid political negative ads by the republicans. >> we will wait to see. kristine pelosi, thank you very much for being here. more "a.m. joy" after the break. the break. we made usaa insurance for members like kate. a former army medic, made of the flexibility to handle whatever monday has in store and tackle four things at once. so when her car got hit, she didn't worry.

>> in their own negative ads, the reyes campaign unearthed beto's past. >> he has a criminal record that includes dwi and burglary arrests. >> reyes was seizing on the arrest record, the implication i think was that beto was irresponsible. and reyes was a steady hand. >> the video publicly intoxicated being spanked. >> this video shows beto kind of on the floor dancing or writhing or whatever you want to call it. reyes' own advisers say you're looking petty, don't do that, but he continued to keep it up. >> beto's campaign fired back and went negative. >> beto's campaign seized on these report...