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But for us we build this instrument, always to improve it, to make it better, but not to build it to a price point. >> negotiating can be tricky. first some small business owners bargaining can be comfortable and things can get contentious. we've had a lot of experts on the show tell us how to do this including academics and negotiating consultants. but we received no better advice about haggling than from joey at new york's fulton fish market. >> 785. >> i'm coming in here, i admittedly know very little about fish. >> right. >> i'm here with a mission because i have to buy some fish. what wou...

We build this to make it better. negotiating can be tricky. for some small business owners, bargaining can be uncomfortable and things can get contentious. we've had experts on the show tell us how to do this, including academics and negotiating consultants. we receive no better advice about haggling then joey "tuna" centrone at new york's fulton fish market. >> 1185. >> i'm coming in here, i admittedly know very little about fish. >> right. >> i'm here with a mission because i have to buy fish. what would do i? >> four things. number one, you must know your product. whether it's fish or sto...