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This is the week when the major broadcast networks unveil their fall lineup of shows. and every executive in hollywood knows how well "the sopranos" is doing on cable, which is a network problem. >> i think hbo altered everything for this reason alone, is there was no commercials. >> we are dependent on sponsors. there's so much we can do in terms of language, in terms of violence, in terms of sex. >> to a large degree, a lot of executives were just sanding off the edges of what was ooh ooh sky interesting. >> i think hbo is looking at the world and going, okay, how can we matter? for quite a ...

This is the week when the major broadcast networks unveil their fall lineup of shows. and every executive in hollywood knows how well "the sopranos" is doing on cable, which is a network problem. >> i think hbo altered everything for this reason alone, is there were no commercials. >> we are dependent on sponsors. there's so much we can do in terms of language, in terms of violence, and in terms of sex. >> to a large degree, a lot of executives were just sanding off the edges of what was interesting. >> i think hbo is looking at the world and going, okay, how can we matter? for quite a long ti...

And every executive in hollywood knows how well "the sopranos" is doing on cable, which is a network problem. >> i think hbo altered everything for this reason alone, is there was no commercials. >> we are dependent on sponsors. there's so much we can do in terms of language, in terms of violence, in terms of sex. >> to a large degree, a lot of executives were just sanding off the edges of what was interesting. >> i think hbo is looking at the world and going, okay, how can we matter? for quite a long time, movies and boxing were the bread and butter of hbo. >> people watch a show because you'...

Doing on cable, which is a network problem. >> i think hbo altered it alone because there were no commercials. >> we are so dependent on sponsors. there's so much we can do in terms of violence and sex. >> we're just sanding offer t t edges of what what is interesting. >> i think hbo is looking at the world and going, okay, how can we matter? for quite a long time, movies and boxing were the bread and butter of hbo. >> people watch a show because you're partly a [ bleep ]. >> what we've learned through the larry sanders show or oz is that we could do series television. >> there's something in ...

Everyone knows how well the "sopranos" is doing on cable, which is a network problem. >> i think hbo altered everything for this reason alone, is there were no commercials. >> we are dependent on sponsors. >> right. >> there is so much we can do in terms of language, in terms of violence, and in terms of sex. >> to a large degree, executives were sanding off the edges of what was interesting. >> i think hbo is looking at the world and going, okay, how can we matter? for quite a long time, movies and boxing were the bread and butter of hbo. >> people watch a show because you're partly an [ blee...