How FMCG brands can win search at 7 online retailers
This content is provided by Profitero2021-05-11T10:02:00+01:00 Optimising your products for search is essential for winning shoppers online and boosting sales. However, it’s easy for brands to waste time and money over-engineering their content for search optimisation. Using our daily digital shelf data and advanced mathematical modeling, Profitero reverse engineered the algorithms for the six leading UK grocery retailers and Amazon UK. Download the report to understand the content factors that most influence search performance specific to each website, and the recommended changes to he...
Source: thegrocer.co.uk