John Lewis scraps 'Never Knowingly Undersold' price promise
The current “Never Knowingly Undersold” price match guarantee forces John Lewis to refund the difference in price if customers find a product they have
Source: drapersonline.com
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John Lewis ditches 'Never Knowingly Undersold' slogan in age of online retail
The promise was introduced nearly 100 years ago when there were only two branches of the retailer.
Source: impartialreporter.com
John Lewis to drop 'never knowingly undersold' slogan
John Lewis is to drop its “never knowingly undersold” price match pledge after almost 100 years, saying it has lost relevance at a time when it…
Source: heraldscotland.com
John Lewis axes Never Knowingly Undersold price pledge after almost a century
Employee-owned department store is swapping the price match promise for a 'Quality & Value' pledge
Source: telegraph.co.uk
John Lewis ditches 'Never Knowingly Undersold' slogan in age of online retail
The promise was introduced nearly 100 years ago when there were only two branches of the retailer.
Source: theargus.co.uk