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Australian Museum pivots to brand marketing after reopening to the public March 16, 2021 10:58 The Australian Museum is encouraging Sydneysiders to ask ‘why?’ and question world history as they know it in a new campaign to relaunch the museum as a tourism destination. The campaign comes after the museum’s reopening in November following a 15 month, $57.7 million transformation that increased the public spaces and improved its amenities. It also marks a shift from an exhibition-led approach to the Australian Museum’s marketing to a focus on brand. The campaign was created by SomeOne a...

KFC Big Bash League unveils colourful new campaign via Apparent December 15, 2020 8:49 The KFC Big Bash launched for the 2020/21 season last week, and now the BBL has rolled out a new integrated campaign celebrating the game being ‘Made of moments’. The new creative from Apparent aims to show off the family fun that the KFC Big Bash has to offer, with the bright colours of the teams incorporated throughout the campaign. Apparent was appointed by Cricket Australia to manage its creative and media earlier in 2020. ADVERTISEMENT Apparent ECD Michelle Turchini said: “We wanted to show not ...

Megyn: she is apparently prepared to testify trayvon told her zimmerman was approaching him, not the other way around. >> i'll tell you what, if i was in the george zimmerman camp i would be calling the paramedics. the noose around his neck is tightening. his credibility is at heart of this case. i'll tell you if i'm the prosecution in this case, exhibit a in this case will be the 911 tape, exhibit b will be the recorded statement he gave at the police department, and exhibit c will be this audiotape. because the audiotape reenactment is completely at odds with what he articulated in the 911 t...