Australian Museum pivots to brand marketing after reopening to the public
Australian Museum pivots to brand marketing after reopening to the public March 16, 2021 10:58 The Australian Museum is encouraging Sydneysiders to ask ‘why?’ and question world history as they know it in a new campaign to relaunch the museum as a tourism destination. The campaign comes after the museum’s reopening in November following a 15 month, $57.7 million transformation that increased the public spaces and improved its amenities. It also marks a shift from an exhibition-led approach to the Australian Museum’s marketing to a focus on brand. The campaign was created by SomeOne a...
Source: mumbrella.com.au