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The World Out of Home Organisation's APAC Forum which will be held in Kuala Lumpur, Malaysia, is expected to highlight the increasingly dynamic development of OOH in the region and its immense potential for growth...
Inauthenticity is the death knell for relationships between brands and South Africa’s Gen Z population, and because of this new generation’s growing influence, they can affect other cohorts’ opinions as well. This emerged during Edelman Africa’s Twitter Spaces Trust in Brands event on 9 November, where a panel of influential partners, trust experts, and Gen