VW Boss Herbert Diess Is "Not Afraid" Of Apple's Automotive Efforts
The boss of Volkswagen isn’t concerned with Apple’s plans to venture into the car industry. Word about an Apple car has been swirling for years but reached fever pitch in December 2020 when it was reported that work on the vehicle was ramping up with the goal of it hitting the market by 2024. Despite the possibility of the world’s most valuable company making a car, VW chief executive Herbert Diess isn’t concerned. “The car industry is not a typical tech-sector that you could take over at a single stroke,” Diess said in a recent interview with German newspaper