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Folks say that's the hardest thing to do to get people to turn out to an off year midterm primary. i knew if you could inspire and educate people and stick to issues and do the block by block door knocking and phone calling that you can get it done old school meets new school digital. >> did you do door knocking yourself? >> yeah, absolutely. i've knocked on a bunch of doors in the district. >> one of the ironies here, this is fascinating. new york has this screwy primary system designed to decrease turn outout so that machine party candidates and incumbents can win. they figure they're the on...

I'm a bronx native. i pay attention to your politics. what was your theory of the case? >> you know, from day one i have been an educator in this community an organizer. i knew the people who lived here. i knew our community. i knew that in this election, our main tack was to educate and expand the electorate. folks say that's the hardest thing to do to get people to turn out to an off year midterm primary. i knew if you could inspire and educate people and stick to issues and do the block by block door knocking and phone calling that you can get it done old school meets new school digital. >>...