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At this as a profit possibility. look at what tv networks make on campaigns. every four years it's a huge growth in revenues for tv campaigns. facebook should say this is our business, stop stealing our data, we're going to leverage it ourselves. i look at it as a positive, as a new business opportunity. >> paul: their model has been we'll get content for free, they'll get andy kessler's column and run advertising against it. they don't pay andy kessler. they don't pay the wall street journal. is that basic model, free content and putting advertising against it, is that going to be in jeopardy...

Juliette and matthew are body ba both back with me. before this story came out, cambridge analytica had obtained -- had denied obtaining or using facebook data. now we know that is not true and they have been caught. so the question is, what else aren't they telling the truth about? >> probably everything at this stage, given the tape we saw talking about ukrainian women enticing candidates to get information on them. at this stage i'll be honest, i don't believe anyone. in terms of body cambridge analytica and then of course facebook. facebook is i think trying to put this on cambridge analyt...

Talking about ukrainian women enticing candidates to get information on them. at this stage i'll be honest, i don't believe anyone. in terms of body cambridge analytica and then of course facebook. facebook is i think trying to put this on cambridge analytica, about but as we've seen at least since 2016, facebook has two problems. one is the fake news problem which they knew about for some time. now has this question about what did they know cambridge analytica had captured from not just the original couple hundred thousand, but the millions? their failure to address that adequately and to sho...

There is developing news on an actual solution to try to combat the fake news problem, which, of course, benefitted the trump campaign and that many tech companies have simply failed to address. facebook and google insist they're not media companies, but they are the largest providers of media in the world. but now a prominent media mogul basically calling their bluff and offering some help. lawyer and entrepreneur steven brill who founded the successful channel court tv is launching a private company to combat fake news, verify real news and help tech companies figure out the difference. now ...

In office and the projects trump jr. is promoting were reportedly set in motion before the election. still ahead, the president uses a tweet from a top facebook official to discredit the mueller investigation and now that official is apologizing. we'll discuss that and whether facebook will have its fake news problem fixed before the midterms. "morning joe" is back in a moment. why create something