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To the business model, if not because users will abandon it, because the regulators will decide to come in and start to impose controls. how big a fear is that? >> well, mark zuckerberg came out on cnn and other places saying he wanted to be le regulated. cheryl sandburg said they would welcome regulation. i think they have to be careful what they wish. i think facebook has big problems down the road in that they now have 2.3 billion users and they're running out of them. they're shut out of china. they can't go into russia because there's competition or grow much more in russia because of he ...

At this as a profit possibility. look at what tv networks make on campaigns. every four years it's a huge growth in revenues for tv campaigns. facebook should say this is our business, stop stealing our data, we're going to leverage it ourselves. i look at it as a positive, as a new business opportunity. >> paul: their model has been we'll get content for free, they'll get andy kessler's column and run advertising against it. they don't pay andy kessler. they don't pay the wall street journal. is that basic model, free content and putting advertising against it, is that going to be in jeopardy...