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Comment. he did not respond to our requests, so while there are all these very serious developments, there's actually a piece of video that everybody in san diego is talking about. a lot of people nationally a ll talking about it, and check this out, erin, it is a video parody. you may actually recognize what it's parodying, it's a robin thicke video and they're having a bit of fun. here is where the problem is. is that it was produced by uttv, the television branch of the san diego paper. while it is funny, there are some questions as to whether or not the people you're looking at who are new...

Though? why don't they have the message discipline like the white house would have? >> well, that's harder. when you have the white house it's easier, you have the blunt instrument, the podium every day and the president put him out there and live tv all the time and every newspaper covers you. if you're a congressman like david nunez who does a lot on energy stuff, he doesn't have the microphone to amplify this. >> sean: steny hoyer in an interview used the word "balance" obama's word, eight times and every has their own agenda. >> you can see it in the morning, if something is said on a cert...

Projecting the likability of the candidate, which for a lot of people is how they make their decisions. you know, they might not be seeking out different news programming, but they will stumble across david letterman oracle kelly ripa or things li that. that might be the biggest exposure to the candidate. that might make the difference. >> you talk about millions of people, especially with women an important voting bloc in this election and every election quite honestly. the shows like "kelly and michael" offer a warmer setting. i have to point out, jay leno, people shouldn't sleep on jay leno...

$27 million of advertising in this campaign and virtually all of it has been positive. >> bill: joining us now from washington is fox news senior political analyst brit hument. very much because they don't strike sparks in the way that negative ads do. negative ads get replayed more on cable television and other news programming so people see them and they also get more reaction and response and they become more the stuff of the campaign news than do positive ads what ax said rod is

$27 million of advertising in this campaign and virtually all of it has been positive. >> bill: joining us now from washington is fox news senior political analyst brit hument. very much because they don't strike sparks in the way that negative ads do. negative ads get replayed more on cable television and other news programming so people see them and they also get more reaction and response and they become more the stuff of the campaign news than do positive ads what ax said rod is basically true but it's