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of the regulator, how the regulator shapes the future of the bbc directly impacts on everyone who consumes its content and also interacts with it as an institution. let s understand first of all more about what ofcom wants. let s hearfrom kevin backhurst, group director of content and media policy. and, kevin, reading your review today, you sound a little underwhelmed by how the bbc explains itself. tell us why. i think we feel that the bbc should absolutely strive all the time to explain itself to audiences and to viewers, and also to be transparent to the audiences who pay the licence fee, and also to the rest of the creative industries around the uk about what it is planning, how it is approaching programming, how it is delivering its mission, its public purposes. ofcom s role essentially is to make sure the bbc delivers what parliament has set out for the bbc, which is its public purposes, which are across things like delivering things like impartial news, learning ....
now, the uk s media regulator ofcom has published a major review of what the bbc does, particularly focussed on three areas how the bbc deals with complaints, how the bbc approaches impartiality and how the bbc defines the services that it offers people in the uk. needless to say, how the bbc takes the advice of the regulator, how the regulator shapes the future of the bbc directly impacts on everyone who consumes its content and also interacts with it as an institution. let s understand first of all more about what ofcom wants. let s hearfrom kevin backhurst, group director of content and media policy. and, kevin, reading your review today, you sound a little underwhelmed by how the bbc explains itself. tell us why. i think we feel that the bbc should absolutely strive all the time to explain itself to audiences and to viewers, and also to be transparent to the audiences who pay the licence fee, and also to the rest of the creative industries around the uk about what ....
everyone who consumes its content and also interacts with it as an institution. let s understand first about more about what ofcom wants. let s hear from about more about what ofcom wants. let s hearfrom kevin bakhurst, group director of contact content and media policy. you sounded underwhelmed as to how the bbc explains itself, tell us why. i think we feel the bbc should absolutely strive all the time to explain itself to audiences and viewers and also to be transparent to the audiences who pay their licence fee, and also to the rest of the creative industries around the uk about what it his planning and how it is approaching programming, how it is approaching programming, how it is delivering its mission, ofcom s role is to make sure the bbc delivers what parliament has hit out, which is its public purposes, delivering accurate impartial news, learning content that is creative and distinctive, secondly we have a role which is probably better known, security conten ....
Should have been interviewed even had she agreed to it. Here is the rub. At the very beginning of the interview fiona bruce said, and now we have an exclusive interview with melissa cohchrane, its like we its a trophy, were better than the rest, we managed to get an interview with a visibly traumatise red, shocked and bereaved woman before anyone else. Well done bbc. Give yourselves a pat on the back. Well, we put their points one of the big debates was over the comments made by football manager david moyse with bbc sport the bbc sports reporter. Does this put pressure with you on the manager when you know the owner is in the stands watching on . Not at all. Brilliant. Then came this. Getting a bit naughty at the end. Watch yourself. You still might get a slap even though youre a woman. Careful the next time you come in. David moyse apologised for those comments which we re apologised for those comments which were widely condemned and are being investigated by the football association, ....
To achieve impartiality. and that leads on to the second point of emphasis from ofcom, which is complaints, because people complain about the bbc for a range of reasons, but one of them could be connected to impartiality. again, help me understand, what is the bbc getting right, but what do you want it to do better? so, the way audiences need to complain to the bbc, which was decided by parliament, is they need to complain to the bbc first before they come to ofcom. the bbc has an opportunity to deal with it. if audiences aren t happy in the end with how the bbc deals with that, they can then come to ofcom. so, that is the process. we feel, we have intervened already on this over the last few years, the bbc is not open and transparent enough in how it deals with the complaints, the types of complaints it gets, and in particular where it is dealing with complaints around due accuracy and impartiality, which are critical to its news provision, it should explain more when it doesn t uphol ....