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There s value in building a strong audience for your game, but, as Beautiful Glitch creative director Julian Quijano explains in his GDC Showcase talk Fandom-Ready: Creating Fiction in the Age of Fan Consumption , the right level of attention can cultivate an audience into a dedicated fanbase that weaves itself into the worlds and characters powering the games you create.
That sort of engagement manifests as a community that actively feels like they re intertwined with the fiction of your franchise, creating fan art, cosplays, fanfiction, their own original characters, and following your franchise every step of the way. And, Quijano explains, that can have a quantifiable impact on your IP. ....

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