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Group M unveils next generation performance marketing offering


Group M unveils next generation performance marketing offering
April 21, 2021 11:04
WPP’s Group M has unveiled a new next generation performance and programmatic marketing offering.
The announcement:
Group M, the investment arm of WPP has today unveiled its powerful Next-Generation Performance and Programmatic Marketing offering designed to future-proof businesses. This will empower brands with a suite of new performance products and intelligent solutions that will enable them to leverage data and technology to drive business transformation and growth.
The Next Generation Programmatic and Performance Marketing offering will include four major product solutions around: Artificial Intelligence and Machine Learning, The Future of Digital Out of Home, ‘Digital First’ Creative and a First Party Data onboarding solution designed for marketers to ‘future proof’ their business from the demise of the cookie. ....

Ryan Menezes , Aashutosh Srivastava , Jens Monsees , First Party , Technology Transformation Officer , First Party Data , Creative Solutions , First Party Data Enablement , Sightline Is Group , Next Generation Performance , Programmatic Marketing , Next Generation Programmatic , Performance Marketing , Artificial Intelligence , Machine Learning , Digital Out , Digital First Creative , Groupm Chief Technology , Advertising Better , Ashutosh Srivastavagroup , ரியான் மெனிசஸ் , அசுதோஷ் சிரிவாஸ்தவ , முதல் கட்சி , முதல் கட்சி தகவல்கள் , படைப்பு தீர்வுகள் , செயல்திறன் சந்தைப்படுத்தல் ,