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Coutts has said it has “big goals” for its hybrid advice solution, to cater for people with more complex needs.

What does the future hold for vertical integration? Providers running in-house advice arms, platforms and model portfolios seem to have found a formula for success. But are their clients getting the short end of the stick? By Daniela Esnerova 16 As the distribution landscape has shifted since the RDR, so have product providers’ business models. In a world where commissions suddenly weren’t the only way to get your product to market, many came up with a solution: take ownership of the distribution chain by running your own platform, advice firm, funds and discretionary model...