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Remarkably specific niche programming. ♪ >> "freaks and geeks" really sympathized with the losers and had great empathy for its characters. ♪ because you don't see that i got something going right here ♪ >> "freaks and geeks" breaks my heart every time i think about it. >> i'm sorry. did i crush your twinkies? >> it lasted 18 episodes. and they're perfect 18 episodes but nbc hated it so much. >> roll down the windows because i got a big one a-brewing. >> they thought it was a show by losers, about losers, for losers. they hated it. they wanted no part of it. they killed it. >> at the end...

Wave of what we have. the niche programming. >> freaks and geeks really sympathized with the losers. it had great empathy for the characters. >> freaks and geeks breaks my heart every time i think about it. >> i'm sorry. did i crush your twinkies? >> it lasted 18 episodes and the perfect 18 episodes, but nbc hated it so much. >> i have a big one brewing. >> they thought it was a show by losers about losers for losers. they hated it. they killed it. >> at the end of the 90s, the jig is starting to be up for the jet works.

>> i've got to tell you something, toby. you're hot when you're like this. >> '90s television was the first wave of what we now have, remarkably specific niche programming. ♪ >> "freaks and geeks" really sympathized with the losers and had great empathy for its characters. ♪ because you don't see that i got something going right here ♪ >> "freaks and geeks" breaks my heart every time i think about it. >> i'm sorry. did i crush your twinkies? >> it lasted 18 episodes. and they're perfect 18 episodes but nbc hated it so much. >> roll down the windows because i got a big one a-brewing. >> t...

Wave of what we now have, remarkably specific niche programming. ♪ >> "freaks and geeks" really sympathized with the losers and had great empathy for its characters. ♪ ♪ because you don't see that i got something going right here ♪ >> "freaks and geeks" breaks my heart every time i think about it. >> i'm sorry. did i crush your twinkies? >> it lasted 18 episodes. and they're perfect 18 episodes but nbc hated it so much. >> roll down the windows because i got a big one a-brewing. >> they thought it was a show by losers, about losers, for losers. they hated it. they wanted no part of it....

What was happening at the end of the '90s was audiences started to look towards television for what they had only found before in feature film. >> victory is mine. victory is mine. great day of the morning, people. victory is mine. >> and actors no longer felt that it was a comedown to come work in television. >> what did i ever do to you except deliver the south? >> you shouldn't have made me beg. >> the segment of the audience that showed up to watch "west wing," they watched "the mcneil lehrer newshour," they watched "west wing," and documentaries in foreign languages, right? >> if the name...