Detailed text transcripts for TV channel - MSNBC - 20130505:11:53:00
That happen with big retailers, there's a huge financial responsibility that comes with that. so if you're not truly ready and funded properly, can you get into a lot of trouble. i think there's always a nice balance if you can continue to have a retail flow in a boutique or a niche space online and then as you begin to evolve, do a smaller test with big retailer. >> i was going to say, just do one for before you get a lot bigger. >> right. and from a brand protection standpoint, again, unless you're prepared to deliver your brand experience at a more mass level, don't endanger that brand expe...
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