Detailed text transcripts for TV channel - KGO - 20140116:11:20:00
Here's abc's nick wad. >> reporter: jaguar just joined the big boys club. parting with mega bucks for a super bowl slot. and i wonder how much they paid ben kingsley? super bowl xlviii, the price tag for the 30 little seconds of air is a colossal $4 million, up $200,000 from last year. >> live sports is the most in demand advertising time there is. >> reporter: other rookies on this year's field? beats music, butterfinger and chobani. i wonder how much yogurt you have to sell to make the $4 million sound like a good deal? with big bucks comes big names, too. david beckham is flaunting clothes,...