Actions and impact: Why brands can no longer just pay lip service to purpose | Partner Content
Last week, Campaign Asia, PR Week Asia and WE Communications co-hosted a roundtable for nine marketing and communications leaders from multi-national organisations across a diverse mix of sectors to discuss how they embed purposeful leadership into their organisations. If Covid-19 has shown businesses anything, it’s the increased need to demonstrate purposeful leadership, not just claim it. For many, having a clearly defined purpose that is aligned to business strategy and is authentic has been key to navigating the crisis because it has provided an anchor that will continue to be critical ...
Source: campaignasia.com