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As YouTube marked 12 straight months as Nielsen's top-rated streaming platform, Deadline spoke with two top execs about how the video giant got there.
YouTube details a couple of experiments aimed at making its TV ad experience a little more fluid.
YouTube is testing longer ad breaks that appear in the middle of content on its app for connected TVs. The company is also exploring a new ad countdown timer.
The news arrives at a moment in which a growing number of major tech brands are investing more heavily in AI, a technology that has existed for decades but has strongly captivated Silicon Valley and the marketing world in recent months.
The feature streamlines ad campaigns directly to purchases.