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Little Black Book, Tribal has retained and expanded its mandate for Changi Airport Group to drive retail experiences

Tribal Worldwide Singapore (Tribal) has partnered with Changi Airport Group (CAG) to spearhead creative and digital duties for its e-commerce platform, iShopChangi. The appointment marks the agency's second term with CAG, extending Tribal’s four-year track record by another three years.

In partnership with Tribal Worldwide Singapore, Changi Airport’s e-commerce platform, iShopChangi, returns with its blockbuster shopping marathon for the third year running.

Changi Airport Group has developed a range of online lessons for retailers to unlock the potential of the iShopChangi.com ecommerce platform

This post is sponsored by Tribal Worldwide Singapore. While technology has always been a great enabler for businesses, the pandemic has positively fuelled digital adoption across organisations. The global crisis forced more consumers online, and marketers had to get creative fast in order to remain competitive. Speed and accuracy were paramount to success. In 2020, it was all about how quickly you could launch a marketing initiative and influence the right people at the right time.  Hyper-personalisation was the word on every marketer’s lips and companies turned to enterprise marketing te...