Pigs in blankets and rum help Booths Christmas sales surge Supermarket Booths said its Christmas sales increased by 11.8 per cent. The family-owned chain, which has stores in Keswick and Penrith, said the increase was tracked over the key three week trading period. Sales over the seven days in the run-up to Christmas Day were up by 16.6 per cent. Chief operating officer Nigel Murray said: âItâs been a Christmas like no other at Booths, but we were determined to deliver it safely and with appropriate cheer. “Customer trust in Booths has grown steadily throughout the pandemic and th...