Eddie Miyoshi Joins FORMER | Shop-Eat-Surf
FORMER is set for an exciting 2021 as the brand partners with Eddie Miyoshi (previously CEO Huf Worldwide, President of Volcom Japan) to take on the General management of the brand as well as bringing on distribution partners in key markets including Europe, Japan, Australia and New Zealand. For industry savants, Eddie Miyoshi needs little introduction. Formerly hired by Volcom founder Richard Woolcott in 2002 as head of International. Miyoshi was most recently at the helm of HUF Worldwide as brand CEO. With over two decades of experience, Miyoshi will help the brand evolve into new markets w...